Hi Guys
Just spent the last 3 weeks hunting for a diamond ring. While I must say, knowledge wise, I'm still far from many experts here, I'd just like to share my personal experience on some of the places I've been to:
1) Tiffany & Co
I was initially drawn to the brand. But as I started reading a little more about diamonds I realised their prices are overly priced and horrified to hear that they'r diamonds are not even certified by a 3rd party appraiser. If your spouse insist on the brand, do get them at the airport so you wont have to pay GST
2) LH and GH
Nothing much to say about them except their prices are more reasonable than Tiffany but the staff is generally novice. Very limited choices cos their diamonds are mostly mounted on the setting.
3) Canary and Larry
Staff is more professional and more choices of loose diamond. However they seem to have limited knowledge on the Cut and seem to emphasize that Triple Ex is good enough. Both have a tendency to recommend something slightly above your budget though.
4) E-Clarity
Amanda has a unique method of presenting you with 6 choices based around the spec of diamond I requested. By doing so, she has proven that (read: to the human eye) the most obvious is the carat, followed by the color , cut and clarity. She was however, quick to diss some other retailer's "gimmicks" on symmetry and light leakages citing that it is not obvious to the human eye. The best form of ensuring the good scintillation is to maintain the diamond. In a way, I do agree with her opinion - they are practical. Best of all the price she quoted are the lowest amongst the retailers I've surveyed.
5) Jann Paul
I think enough praises have been said here about their service and professionalism so I'll skip that. If one simply cares about the 4Cs and 3X, their prices are not the cheapest (more ex than eclarity and Canary). But if you are someone who is particular about HCA, light leakages, symmetry, fire scintillation, or like myself, buy into these fanciful "gimmicks" that JP has presented to you during introduction and youtube videos, then you will know that the premium for the eventual product is well justified.
After 3 meetings with Aaron and several back and forth emails, I eventually took the plunge on a 0.75 F VVS2. Kudos to his patience and service