Fonder diamond is just a typical online jewelry shop that sells diamonds online. But the difference is they target uneducated people that will fall for these labels without understanding much abt diamonds. They loosely label their diamons as ''Super Ideal cuts''. Their ''Super Ideal Cuts'' are no way near the standards of White Flash or JannPaul.
Btw, Founder diamond's ''Super Ideal cut'' diamonds are also sold on Bluenile, and even Bluenile doesnt dare call them as such.
As KinoChoco mentioned, I would avoid them.
And the fact that I remember one of the Bros here found out that they paid advertising to list their website on top result whenever someone googles for 'jannpaul', trying to leech off JP's name, this kind of shop I will absolutely avoid.
However it seems like they removed the leeching now that I tried google and they are no longer on the top list, probably noticed that we exposed them. lol