Ya but it toxic.. No meh?
That’s the way of corporate life
Western countries, especially USA, nowadays even require you to apply for your own existing job position every 2 years. The company open up your job position for competitive applications, if you are no longer the most suitable fit, they let you go. Harsh.
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Some organisations use a deliberate practice of making people “re‑apply” or be “re‑interviewed” for their own roles on a fixed cycle (for example every 2 years), often framed as contract renewal, restructuring, or role review. The underlying rationales are usually a mix of HR control, workforce optimisation, and legal/administrative reasons, rather than a standard named doctrine.[1][2][3]
## What the practice is
This typically looks like one of these setups:
- Fixed‑term contracts (e.g. 1–2 years) where renewal is not automatic and staff must formally apply again, sometimes against internal or external candidates.[3][4][1]
- Periodic “re‑interviews” during reorganisations where existing employees must interview for “new” roles that are effectively the same job with a new title or structure.[2][5]
- Selection exercises when headcount must be reduced, where everyone in a pool re‑applies and only some are retained in the “new” structure.[2][3]
There usually isn’t a single official label; you will see it described as “re‑interviewing for your own job”, “reapplying for your role” or “competitive selection for existing posts”.[5][2]
## Rationale from the employer side
Common reasons employers give (or quietly act on) include:
- **Performance and value check:** Use the re‑application to reassess who is most valuable to retain when budgets or headcount are tight, instead of relying only on past appraisals.[3][2]
- **Restructuring and flexibility:** Formal interviews allow them to redesign teams, change job scopes and move people into slightly redefined roles under a “new structure” while picking and choosing who stays.[5][2]
- **Legal and contractual structure:** In fixed‑term arrangements, requiring a fresh application at renewal can avoid roles automatically becoming permanent under some labour rules, or can be used to end employment at term without calling it a redundancy.[1][3]
- **Cultural signalling:** Some leaders like to send a message that roles are not entitlements and employees must “continuously prove” their fit and commitment, a kind of internal market logic. This is sometimes justified as keeping people adaptable and upskilling, even if in practice it mostly creates pressure.[2][5]
An example is when a company “rebrands” existing jobs as new posts and makes everyone apply, while changing little in duties or pay; this can be a pseudo‑restructuring used to reshuffle people or manage out weaker performers.[5]
## How it’s framed to employees
When organisations present this positively, they tend to talk about:
- Ensuring people are still a good fit for evolving job requirements and technology.
- Giving employees a “chance” to showcase achievements and discuss career development.
- Creating fairness by having everyone in a pool go through the same selection, rather than managers privately choosing who to keep.[2]
In practice, employees often experience it as stressful and destabilising, because it introduces periodic job insecurity even when they have been performing well.[3][5]
Sources
[1] Justifying renewal of a fixed-term contract after four years
https://www.blakemorgan.co.uk/justifying-renewal-of-a-fixed-term-contract-after-four-years/
[2] askST Jobs: Need to re-apply for your own job? Here's how ...
https://www.straitstimes.com/singap...ly-for-your-own-job-heres-how-to-deal-with-it
[3] Reapplying for same role at expiration of fixed term contract
[4] Fixed-Term Contract Ending | workingmums.co.uk
https://www.workingmums.co.uk/fixed-term-role-ending-should-i-have-to-reapply-for-it/
[5] Company Enrages Employee By Asking Them To Reapply To Their ...
https://www.boredpanda.com/apply-for-position-doing-five-years/
[6] Should You Apply for the Same Job Twice? Tips for Success - Dice
https://www.dice.com/career-advice/should-you-apply-for-the-same-job-twice
[7] Reapplying to McKinsey After Two Years | Caseinterview
https://caseinterview.com/reapplying-to-mckinsey
[8] Reapply to the same job or company? Yes, go for it. - LinkedIn
https://www.linkedin.com/posts/just...-or-company-activity-7386417891442614272-mwSJ
[9] Is it ever acceptable to reapply for the same job you were rejected ...
[10] I was the runner up for a job I didn't get. I'm now reapplying 3 months ...