I don't quite agree that the price is competitive.. It is quite expensive haha. Of course we can argue that they can price at 3k PSF, but even between 2.4-2.8 i feel it is already very expensive.
If the sales is poor everyone will laugh at FEO again.
What is done differently is - This is the first project where FEO launch where they allow other agencies to market as well prior to launch. Likewise they've taken in a lot of suggestions prior to marketing the unit. The location itself speaks volumes, because if you see recent transactions, even 20 year old projects are still selling at 1.8k PSF, linq sold out on launch day - You can see for yourself that there are some nitty gritty details like holding back a certain % of units for sales etc.
Price itself is not cheap, they've made it known to the public what is the indicative and how much to expect for different stacks etc. We will know in 2 weeks time exactly how much the units are sold when they appear in caveat