actually you are right. they won't close shop by selling the tokai modecinq lens with a RRP of $950 to you for $450. that is if they only sell it to you at that price but charges other people the RRP or there about. The RRP is $950 provided by the supplier but you get it at $450. so who is trying to rip the consumer off, the supplier or the shop ? Think about it, RRP $950 and you getting it at more than 50% discount. if something is too good to be true, it usually is. i will probably think twice if out of 5 shops give me RRP of $950 but only one shop give me a price of $450 for the same product. Tokai have RRP too, maybe you can ask them to show you the price list. if you are able to get a 50% off the price list for their other Tokai lens, then you really "kio tio". and if you start recommending your relatives and friends to that shop and they are forced to sell the modecinq lens at $450, then jia lat....I say good luck to them.
Usually it's optical shops who anyhow shout price and then give you 50% discount giving optical shops a bad image. and these are usually the old school optical shops.
there is a reason why they do the demo and give you complimentary eye tests. because they were hoping they can impress you with their latest technology and hopefully will change your mind and buy lenses from them. well you didn't take the bait, too bad for them. You valued their customer service yet you didn't buy the lenses from them because you think you can get it cheaper elsewehere. in the end , it still boils down to price and not the service.
Next time you need an eye test (just eye test, you not going to buy glasses), if you go to another shop and that shop tells you they will charge you for eye tests, will you pay for it ?? or will you go to that shop that give you free eye test ? well if you can get it for free, why pay , right ?
You still don't get it do you? And you still don't believe it. All your assumption are wrong. I am not the only one getting this price. I have seen the price list, all the price lists are transparent/open for any customer to see. Other customers are also getting this price. Period.
