Luxury brands collaborate with entry level brands all the time to introduce pieces to the mass market who might one day aspire to a higher end item. Some even create an entry level brand on their own.The more I read about this collaboration, the more I felt strongly against owing a omega…
nothing wrong with owning a g shock because the market price and target audience has been that particular segment. Omega on the other hand, is like lowering itself to be a pasar malam brand.
imagine Louis Vuitton sells a keepall at $300!? They can close their boutiques and all preown shops will be stuck
Swatch has always been in this price segment.
Alexander Wang x Adidas (collab)
Rolex : Created an affordable brand Tudor
Fear of God : Created an affordable brand Essentials