It’s all about purchase journey and total value of purchases. So I rather pay more for patek instead of buying “rubbish” like hublot. Eg I would prefer to spend 200-300k to obtain my nautilus and aquanauts and Daytona than to spend 15-50k on a hublot which only serves a single purpose. If I wanted to start hublot, would have done it 12 years ago with my sa. And I’m of the age now where it’s appropriate to begin the patek journey since it does help for the Rolex allocations too. I don’t have any non popular models in my collection, never sold any in my collection either . Aquanaut is nice, will be collecting mine soon. Hopefully within this year, couple watch to my wife’s 5268. I have the same SA as another member here, that’s why I don’t have to clock unnecessary purchases and starting very early helps a lot in current climate. The most important thing is to be patient in your purchase journey. I personally find it ironic when people can’t wait when it’s about a purchase of a luxury item. Going to resellers/Grey dealers just takes the kick out of it. In the past, we potentially go to grey to try to get a better deal than via ADs, it’s funny to compare where it’s a totally opposite scenario now.