In my opinion that wine investment has never been easy. You must equip with good wine knowledge before you put money in it. Wine that worth to invest are top wines from the region, first growth or so call blue chip wines with proven track record of cellaring potential.
You need to know the wine price and the market in order to grab the opportunity when it come. I have a friend who bought a few cases of Lafite 2008 realised few hundred % profit when he sold the wines last year. When Lafite 2008 released in 2009, the whole world was facing recession and few have intention to invest in wines. If I'm not wrong Lafite released En Primeur 2008 at SGD$300-$400? (Sadly I didn't grab such opportunity). Coupled that Robert Parker have not release the score, all the wines were released at a very cheap price. When RP released a favourable score and follow by economy recovery in following year, Wine prices soared. Especially Lafite has a huge followers in China the prices are many times more that when it released. When it released the bottle with a Chinese character 八 (8) to suit China market, the price was at the peak. But sadly after that the chateau learned the lesson, coupled that 2009 and 2010 were great vintage, they released record high price with favourable RP score and booming economy. But personally I would not think that 2009 & 2010 are worthwhile to invest as it released at a very high price. In fact I understand the current market price for this 2 vintage are more or less same as released with some even went lower than that. So only one opportunity, you missed it and that's it.
On the Australian wines investment, I don't think it is worthwhile to invest. I have few friends invested in Australian wines with Australia Wines Index and all got burnt. They bought the wines many years back but the wines price never increase. They also complained to me that AWI did not do well to help them offload the wines and therefore they have to find the buyers themselves. That's why you can see many of them sell to local retailer at a loss. Many times we can see WEA come up with very good offer for back vintages Aussies wines often labeled "Distress investor seeking to liquidate his investment". That keep me wondering how many more investors want to liquidate their holding? According to my friend that these investors often sell at 50% loss to the local retailer. Well, their loss is my gain and I often could not resist buying these investor stock as they are too cheap and you don't need to wait long to enjoy compare to the current release.
So for me it is simple, wine is for pure pleasure and never meant for investment
