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I really doubt it. they essentially have to half their prices AND improve the built quality or in other words lose money to try and stay in the market
They do not need to match the build quality of MacBook NEO.
Just need to lower the price ...
There are many Windows laptops using Intel/AMD CPU out there not up to the build quality of MacBook Air, but cheaper. They are doing well as they are cheaper and good enough.
Qualcomm Windows on ARM64 laptops are not that good yet with high price. That is the problem.