Creative Technology cuts workforce

[lennoncover]

https://www.straitstimes.com/singap...cuts-workforce-continues-wave-of-tech-layoffs

 

[keewee0415]

Hoping to try out AI-designed speakers and earphones from Creative Technologies soon.

 

[fanflo_08]

wah. they still surviving? build speaker lose to sonos. build mp3 player lose to Apple. Left wad sia? They can close shop liao la.

 

[bh2148]

They need to diversify.

 

[nachtsid.er]

Left wad sia?

sound blaster pro max plus

 

[fat_boyz]

Who's in charge of Creative now that Mr Sim has passed?

 

[kensk76]

with such small workforce, don't think they can do much already.

 

[TUV2008]

What is their star product now??? Their identity is very weak

 

[jericho75]

creative during it heydays like year 1999-2003 time when mrt passes their building.

can see many big banners outside promoting geforce, tnt 2, and their nomad mp3 players.

 

[carlongerdidu93]

sell off or buy in by someone of leadership with passion and charisma in making innovative audio tech
softly bleeding into a silent end

 

[flambe]

Last time damn satki one

 

[fat_boyz]

What is their star product now??? Their identity is very weak

They now earn from their patents?

 

[jericho75]

Last time damn satki one

last time can work inside machiam like working for FB or google.

 

[batdow]

now want to sell to Samsung or huawei they also dont want

 

[ask_yip]

their supe x-fi didn't take off, failed big time

market for consumer headphones already saturated

people also hardly buy advanced soundcard aka DAC

so...

 

[weiwuxian]

I've not heard or seen much of this brand for quite some time

 

[TUV2008]

They now earn from their patents?

Earn from patents then no need so many people lah, just one admin to handle all patent issue can liao ... Certainly more room to chop more

 

[NeonX]

their supe x-fi didn't take off, failed big time

market for consumer headphones already saturated

people also hardly buy advanced soundcard aka DAC

so...

people do buy dacs and stuff, but even in that regard creative fail to catch that train

 

[Shinning_Wolf]

Last time damn satki one

It was at its peak during the X-Fi as I used to own, too bad in most of the sound presentation they demonstrate with wrong and cheapo speakers in poor acoustic environment.

 

[ask_yip]

people do buy dacs and stuff, but even in that regard creative fail to catch that train

that's true...