And a 40in TV, why do you even need flat and side curve? Make no sense. Try watching your TV and you will get it.
Havent there been a lot of people asking why samsung needs side curves on their display for their phones (even to the point of no longer making flat screen phones)
Aesthetic appeal is a good enough reason. Doesn't matter who argues its a stupid reason, the sales figures win the argument.
Certainly it was a good enough reason to put it on the phone. People remark about how beautiful it looks. And the fact remains, more people bought the Edge variant than the flat screen variant. Whatever the case may be I still dont think it really improves the viewing experience like how technology such as OLED does, it's just there to 'look nice'.
The only way is to design ur own chips like Huawei (Kirin 960), Apple (A10) and even now Xiaomi has their own chips.
Having your own chip doesnt really make your phone able to sell better. Even having the same chip as everyone doesn't (The G5 and S7 both used the 820, and the S7 sold way better).
LG needs to fix its marketing. No more jason statham wacky stunts, no more low-profile launch events held in some close door venue that only press can enter, and stop restricting the DAC or the wireless charging or whatever to certain regions. Otherwise the only people who will buy LG are the ones who care enough to come to forums like these