I have mentioned my usual option, but I made some exception for my latets purchase on 10.10 .
There was an offer from Poco Shopee official shop for the Poco M4 Pro 5G version (MTK Dimensity 810), 6GB+128GB at S$259 (S$349 - S$79 Poco voucher - S$20 Shopee voucher). The user interface seems to be quite okay and my father-in-law likes it so far. His previous Huawei Nova 5T was a good phone but the speaker suddenly got no sound.
1) No Samsung
Looks like I have to include Xiaomi,Redmi and Poco. With Realme out of the picture, it is hard to beat Poco in terms of price performance ratio.
2) 8GB RAM, 128GB Flash storage or 256GB storage
For my own use I will stick to the above. For my parents-in-law, 6GB/128GB is acceptable.
3) 5G ready chipset (Snapdragon 6/7 series or MediaTek Dimensity series), no MTK Helio, no SD680
4) S$300 to S$500
5) Dual SIM (usually a given for Android)
6) NFC is nice to have
7) Local set with warranty