The only luxurious thing about Rolex is the price and build quality. In terms of finishing and movement, Rollie's rough edges stands out. Rolex is probably Volkswagen if you want to compare it to cars. It doesnt even display its movement because they are so ugly. Put it under a loupe, compare it against Grand Seiko and you will hit yourself.
If your job requires you to impress the middle class e.g. car dealer, insurance agent, real estate agent,there is no better watch than Rolex because brand recognition is high. If you really want to go into luxury timepiece or really impress your HNW friends or clients, then you need to move into the Holy Trinity of AP, PP and VC. Even Grand Seiko will show your refined taste for exquisite craftmenship.