Yalar but as you know, optical brands and manufacturers also have to follow the big trend else they will lose out. Market demands what they will produce what to optimise profits, even though large frames arent the nicest or most suitable for everyone, especially if face is small and short. Functionality wise, large frame will cover and touch the cheekbones. By right, frame should not touch our cheeks at all other than at the nosepad area and at the ears area (not even supposed to touch our head temples). But broad asian buibui faces sure have trouble finding frames to fit. Straight temples frame suit angmoh or those skulls which are narrower in front and broader at the back. My head is broad all the way. Then if prescription is high the lens will be very thick and heavy with large frames. But frames which are too small will not be able to wrap around my head well. That is part of the reason why so many people will opt for lasik instead and much cheaper. Though technology so advanced nowadays there is still not much development and reasearch in optical lens or frames. Plastic lens generally stop at 1.74 index thinnest. And frames are all mass produced they dont even have customisation choice. So many things are now bespoke custom made yet eyewear still have not progressed much. If got customisation then will solve all your problems. You want 20mm 23mm 26mm you choose then ask factory make but must prepare to pay higher price just like bespoke shoes and suits. But how many willing to pay and which manufacturers want to do that. Guess technically too difficult and costly.
Big frames i remember around 2010 already started with those retro big frames. Maybe round ones come later.
Come to think of it, I do also have the same problem since my head is also quiet big and broad. I can't really wear those frame where the long parts is straight kind(don't know what is called) that hooks to ear, else it will stick tightly to my head and I will feel pain after some time.
But yah, nowadays frames if not big+round, are still too big. I wonder how many people actually realise that.