For someone who always take bus from Bugis to JB, last June holiday I took BWC for the first time and enjoyed effortless journey to the custom of both countries and effortless custom clearance... no rush to take escalator up/down and no need to rush or queue for the bus...
$80 for Innova (To JB) and $80 for Alphard (with pilot seats, free upgrade)
Took this as I'm travelling with my sister's family and they needed/booked it.. I shall be back to my bike > Bugis > CW > JB routine for future travel to JB.
I think where BWC win is that they are able to do point to point, if licensed options are allowed to do pickup/dropoff at customer's designated point, that will push customers towards using licensed options. I do see MPV size taxi (like Avanza size) at Bugis JB taxi queue, but not Alphard/Starex size..