Its all about Product Diffentiation. While psf is important, other factors also come into play such as concept, architecture , layout , configuration, facilities, etc.
There is no denying that Bugis location is excellent. Duo Residences was expectedly a sellout then being the only one condo available. However, it was tough to sell when it TOP. It would require clever marketing just to move units back then.
https://www.propertylimbrothers.com/duo-residences-case-study
There was fierce competition within the project itself with many offerings of studios and 1 bedders. Now 2021, Duo faces more competition from much better project from Guoco Midtown and M ( excl SBR..being bigger units and high quantum). These WILL be the ONLY 4 condos available in Bugis itself for buyers to choose if they want to buy into Bugis, as no more land parcel available.
Duo faces huge challenges namely
1. Too many configurations due to its architecture…confusing
2. Inefficient layout and space wastage eg..long balconies, long corridors and walkways, odd angles. One need to discount these to get the “true” live in area and psf, and then compare to Guoco Midtown and M, and see if the price premium is worth the value. Some units of M also faces layout issues too.
3. Not well managed..just look at the Galleria, and the Hotel which changed management
4. Complaints of echoes and sound reverberations in inward facing units
5. Bad feng shui, if you are a believer. The not 1 but 2 “poison arrows” or Sha Qi from the VERY ACUTE sharp angle of Gateway Towers, and the “Wind Gap” sha qi from Gateway, gets amplified by the Duo Towers, with Parkview in its direct path. The concave surfaces of the builidngs only serve to amplify the shaqi
https://www.fengshuibalanz.com/bad-sha-chi/
https://www.geomancy.net/forums/topic/15970-duo-towers-office-and-residences-concave-buildings-has-a-strong-sha-qi-imbalance-that-can-affect-health-for-the-occupiers/
For these reasons, price for Duo will not be able to catch up and only gets propped up by the recent competition which has better concept, architecture, efficient layout, etc. Buyers will be looking at the project overall apart from PSF, and value. Guoco Midtown is already leading the rejuvenation and transformation of Bugis, with Shaw Towers and M. This will be a catalyst for more to come, and with Ophir Rochor and Kampong Bugis already in the works, its transformation is happening faster than in Marina and Shenton area ( too many condos and more coming up with those empty lands , meaning more competition ). Capital appreciation goes hand in hand with rejuvenation and transformation.
Déjà vu? The launch of The Sail back then had many in disbelief with its very high psf. The first movers had foresight and reaped huge rewards.
Guoco Midtown will be completed by 2025 with the completion of MTM. MTM already by itself is a great product, but with integration with Guoco Midtown, it becomes even more impressive. The old Bugis will pale in comparison to the new future Bugis or “Midtown”.
With the ongoing global Covid vaccination, borders will slowly but surely open up, and with some RCR projects already hitting $2kpsf, its for the individual buyers to decide if Bugis has value.