http://www.businesstimes.com.sg/companies-markets/ocbcs-360-account-pulls-in-30-per-cent-more-deposits
DEPOSITS in OCBC's headline 360 Account have jumped 30 per cent from a year ago, as the bank reaps first-mover advantage from having rejigged the way it pulls in the savings of young professionals, a top executive said in an interview with The Business Times.
Its head of consumer financial services Singapore, Dennis Tan, said that in a competitive market, the bank is committed to offering higher interest rates for its 360 Account, which pays customers interest by the number of transactions they make with the bank - that is, the strength of their relationship with the bank - rather than the amount of money they park in it.
He added that the bank will soon "change the construct" of the savings account, but declined to elaborate.
Of the 360 account, he said: "I think we have shown the commitment. We're not here to lower the rate."